Hello Updo creates high-quality accessories rooted in hair health and designed to make good hair days last.
I partnered with the founder, Magdaline, to design and lead a full brand refresh, evolving the logo. She wanted to expand Hello Updo's impact through large retailers and wholesale. The rebrand consisted of updating the logo, color palette, packaging, and designing a playful accent mark that brings energy and flexibility to the identity.
What did the client think?
"If you want more than just a logo - if you want a brand, Amber should be at the top of your list. Not only is Amber a brand designer, she is an artist. She creates visual designs that will nurture classic long-standing brands. In addition to the visual aspect of the branding, Amber is such a pleasure to work with as a person. She is truly there to create what’s best for your company. She was very professional and super friendly and encouraging. Excited to book with her again soon for upcoming projects! "
Magdaline Hurtado-Rosario
Photos courtesy of Hello Updo
Photographer: Sarai Garcia
Photographer: Sarai Garcia
