Hello Updo is a luxury hair essentials company that creates high-quality tools that support women of color wherever they are on their textured hair journey.
Photos courtesy of Hello Updo
Photographer: Sarai Garcia
Photographer: Sarai Garcia
This identity centers around bold, geometric shapes inspired by Hello Updo’s core hair tools. Together, they create a playful, modular system used across packaging and the accent logo, turning everyday essentials into signature brand elements.
I partnered with the founder Magdaline, to lead a full brand refresh, evolving the logo, updating the color palette, packaging, and designing a playful accent mark that brings energy and flexibility to the identity.
What did the client think?
"If you want more than just a logo - if you want a brand, Amber should be at the top of your list. Not only is Amber a brand designer, she is an artist. She creates visual designs that will nurture classic long-standing brands. In addition to the visual aspect of the branding, Amber is such a pleasure to work with as a person. She is truly there to create what’s best for your company. She was very professional and super friendly and encouraging. Excited to book with her again soon for upcoming projects! "
Magdaline Hurtado-Rosario
