Beautiful Conference was Grace Family Church's annual women's faith and community gathering in Tampa, Florida.
Disciplines
Art Direction, Brand Identity, Print Collateral, PR Kits, Environmental/Stage Design
Credits
Amber Livingston (Art Direction / Graphic Design)
Mayra Corro (Graphic Design)
Mayra Corro (Graphic Design)
Year
2023
2023
A weekend where nearly 2,000 women filled a room built entirely around one theme: "Powerful & Present," drawn from Psalm 147:5. I led art direction on the identity, splitting the visual language in two: "Powerful" showed up warm, saturated, and with sharp lines. "Present" answered in cool tones with fluid, unbroken curves.
Collaborating with the designer, we translated the event's identity from the biggest stage to the smallest touchpoints: lanyards, stickers, apparel, PR kits, journals, pens, and typography prints.
