Beautiful Conference is an Annual Women’s Conference in Tampa, Florida. Drawing in women from all over the nation, they come to grow their faith and find community. 2024's theme was titled Powerful & Present — Inspired by Psalm 147:5.
The creative direction balances Power and Presence: warm, bold colors and strong geometric lines meet cool, calming tones and fluid shapes. Together, they create a brand identity that feels both grounded and alive. As the lead designer on this project, I created the core brand visuals and collaborated with designers to complete the project. What began as a simple foundation quickly evolved into a full-fledged design system, shaping everything from lanyards and stickers to digital assets, merch, and immersive stage visuals.
